Everybody hearts Lanvin

13 Oct

This is a call to all you fashionable people out there! Get your diaries, get a pen, preferably a big marker, and keep the 23rd of November free, because Lanvin is coming to H&M!!

The designing team, existing out of Alber Elbaz, artistic director, and Lucas Ossendrijver, menswear designer, will try to bring that ‘luxurious French feel’ to H&M and translate the dream they have created at Lanvin to a wider audience for an affordable price.

Even tough Elbaz said never to do a mass-market collection, he has changed his mind: “What intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

This may be the biggest collaboration H&M has ever done and I am curious to see how big the line of sleeping bags will be this time. One thing is for sure: my sleeping bag will be in that queue!

Pics will follow soon!


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